Do you want to know the trend of the German Nuremberg Toy Fair these years? Do you want to develop the hot selling toys and increase your selling? If yes, you are in the right place.
Every year, the German Nuremberg Toy Fair has a special hall called Trend Gallery.
The so-called “trend” is that the current is not the mainstream, but a small number of manufacturers have already taken action, and it has the value of global promotion.
In other words, this year’s trend will be verified in the next year. Then I have advantages because I have visited two years exhibition. I will compare the 3 trends for last year’s exhibition with this year’s toys as below:
Trend 1: Exploring Nature
This is the first trend put forward last year, mentioning that today’s children spend too much time indoors, in front of electronic products, and lack opportunities to get in touch with nature. This causes problems in both the body and the mind, such as obesity, distraction, lack of gratitude, weak physical fitness, and myopia.
More and more media have begun to call for this, so it is a trend to encourage children to go outdoors and have more natural contacting toys.
blocks that can be planted
Encourage natural exploration and observation of teaching aids
Superain also developed new magic colour change umbrella for children to bring when touching with nature. Make sure they have fun in the rain!
when it comes into contact with water, the printed colour will be changed, and will be returning to the white once dry. This exciting process is repeated each time, there will never be a boring rainy day again. hope this new umbrella will increase your selling.
In addition, the sensory stimulation caused by the current lack of natural contact with children is not enough. This trend will also promote more tactile development. In line with this trend, this year’s hot selling items are all kinds of Slime, clay, putty and so on.
Including plush toys, it also pays attention to the materials, so that children can make tactile stimulation from an early age.
Trend 2: Just Fun
This is the second trend put forward last year, when I saw it, I smiled. Nowadays, everyone’s pursuit of “teach through lively activities” of toys is getting higher and higher. This trend seems to have a little anti-trend, but it is very meaningful.
When more and more emphasis is placed on “play-syncing study,” we seem to have forgotten pure happiness, the kind of “silly joy” that has no meaning and no purpose.
This is a relaxing moment for both the child and the parents, but also a moment of deepening the connection.
The emergence of this trend is also reminding us of the “no partial eclipse” when choosing toys. it is no only need the “play-syncing study “ toys, but also need these “just fun” toys.
Various theme toys related to Poop
This trend was quite obvious last year and it continues this year.
Hatchery dolls that have been very hot for years
Trend 3: Teamwork
At present, the mainstream games involving multiplayer in the toy market are all competitive. You lose and win is the game goal.
When this trend was proposed last year, it was realized that The environment in which children are now is competing, and teamwork is missing.
So in the design of toys, you need to focus more on answering the following questions:
How can all participants in sharing their views?
If someone has a different point of view, how can we reach a consensus?
Each of us has different personalities. How can we cooperate constructively?
A phenomenon that has emerged with this trend is that many board games have begun to show collaborative games, not competitive games.
Hope the above information will help you to develop new hot selling toys!